Welsh news presenter Huw Edwards had viewers in hysterics during his live broadcast of the local elections. While fronting the BBC's overnight coverage he clearly though he'd earned himself a bit of treat.
But he was caught on camera, and apologised to viewers.
Huw was joined in the studio, with the clock at 5.37am, by BBC colleague Reeta Chakrabarti, who was talking through a chart of how Labour had performed so far, compared to the results in 2018.
When she passed pack to Huw, he said: "Rita, thank very much," before wiping his mouth and adding: "I'm going to admit to you that I've just had a little bit of croissant and I'm ashamed to say that, but there you go."
Viewers were quick to react to Huw's on air confession, with one taking to Twitter to post: "No shame in a little bit of croissant Huw - breakfast of champions!" A second tweeted: "One should never be ashamed to admit to having eaten a little bit of croissant."
Cementing Huw's status as a TV icon, another commented: "Given that @thehuwedwards is a national treasure in Wales, and probably the other nations of Britain, that makes him an international treasure."
He was reporting on the elections in England, where around half of councils counted overnight Counting started for Wales' local elections 2022 on Friday morning. Voters across the nation went to the polls on Thursday to elect councillors and ruling groups in all of Wales' 22 councils. You can follow all the coverage from the election here.
The early results from England suggest that the Conservatives have endured a difficult day the polls. Labour is expected to take some significant wins in London with longstanding Tory councils in Wandsworth and Barnet turning red. Westminster also turned Labour.