Dan Walker was quick to call out Sara Davies for springing an April Fool on her fans after the Dragons Den star posted a photo of her getting a tattoo which some celebrity pals fell for.
BBC Breakfast host Dan starred alongside County Durham born entrepreneur Sara in the latest series of Strictly Come Dancing last year, with the two becoming good friends during their time on the show. Like plenty of other stars, Sara used the date on the calendar on Friday as an excuse to stage a social media stunt.
Following in the footsteps of Ant and Dec and GMB's Laura Tobin, Crafters Companion founder Sara posted a photo of her in the chair at Gentleman Jim's tattoo parlour in Newton Aycliffe, getting an inking which read 'Crafting Queen.' Clearly some of her celebrity pals were taken in or were in on the act as a number replied to say how good it looked.