The BBC has announced their plans to turn Bluey, the world’s top children’s TV programme, into an all-encompassing “lifestyle brand” for all ages.
The popularity of the Emmy-winning cartoon, about an Australian blue heeler dog, has resulted in a raft of merchandise available for fan to buy, such as Bluey-themed paddling pools, tents and hot water bottles, as well as traditional offerings including lunch boxes, pyjamas, books and toys.
