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The Guardian - UK
The Guardian - UK
Technology
Sammy Gecsoyler

BBC presenter’s likeness used in advert after firm tricked by AI-generated voice

Liz Bonnin stands in front of wood panelling, framed by tall plants.
Liz Bonnin said the incident felt like a violation. Photograph: Pål Hansen/The Observer

There was something strange about her voice, they thought. It was familiar but, after a while, it started to go all over the place.

Science presenter Liz Bonnin’s accent, as regular BBC viewers know, is Irish. But this voice message, ostensibly granting permission to use her likeness in an ad campaign, seemed to place her on the other side of the world.

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