From local stars Jake Bugg and Holly Humberstone to those with international music prowess, including the one and only Ed Sheeran, a radio host hailing from Nottingham has spoken of how he has been part of an initiative "funnelling" the next best artists into the spotlight. BBC Radio Nottingham's very own Dean Jackson will be hosting an anniversary show on Monday, August 29, celebrating the initiative's 15 very successful years.
BBC Music Introducing launched back in 2007 with the aim of pushing undiscovered and under-the-radar talent into the mainstream. It works by giving artists the opportunity to upload their best tracks with the potential of then having these played on local radio, such as BBC Radio Nottingham.
Radio hosts and producers at each local station then select the top tracks which they feel should be given airtime on national radio, including BBC Radio 1. In its 15 years this initiative has given rise to some of the world's best artists such as Ed Sheeran, George Ezra, James Bay and local talent including Clifton's Jake Bugg and, more recently, Long Eaton's drum and bass big-time Bru-C.
