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The Guardian - UK
The Guardian - UK
Business
Michael Savage Media editor

BBC must change or be ‘a Titanic’, says manager of the Sidemen YouTubers

Sidemen United States
Jordan Schwarzenberger posing for photo with arms crossed
Schwarzenberger, 28, said he was intervening as no one was being ‘brutally honest’ about gen Z’s relative lack of connection with the BBC. Photograph: Ashley Coombes/Shutterstock for Edinburgh TV Festival

The BBC risks becoming the Titanic of the media world and culturally irrelevant to gen Z unless it embraces a “radical shift” towards reaching young audiences, the manager of one of the most successful YouTube collectives has warned.

Jordan Schwarzenberger, the manager of the Sidemen, who have well over 100 million subscribers between them, said he believed the corporation produced “great entertainment” and wanted it to succeed.

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