BBC Good Food has revealed its best supermarket Easter products of 2023, after its panel of expert judges blind-tasted more than 120 products across 17 categories to find the top hot cross buns, Easter eggs, Simnel cakes, Easter main courses and desserts. The judges tested products, with all packaging removed, from 10 supermarkets to decide on the winners, including their picks for gluten-free hot cross buns, vegan Easter eggs, and vegetarian or vegan mains for a special Easter lunch.
The judges scores were submitted anonymously and the process overseen by an independent adjudicator. Winner of the coveted Milk Chocolate Egg in the BBC Good Food Easter Taste Awards was ASDA’s Extra Special Extra Thick Honeycomb, Pretzel & Caramel Milk Chocolate Egg.
Co-op's Irresistible Richly Fruited Hot Cross Buns took first place in the Traditional Hot Cross Bun category, and Aldi’s Specially Selected Hot Cross Bun Pudding and Aldi’s Wagyu Tomahawk won Best dessert and Best Meat and Best Meat/Fish lunch centrepiece. M&S won Best Vegetarian/Vegan centrepiece with its Roast Butternut Squash & Spinach Pie. Waitrose scooped Best White Chocolate Egg and Best Children’s Egg.
