Dragons’ Den investor Peter Jones has said the fight for investing on the show has “become more fierce amongst the dragons”. The British entrepreneur, 56, has been an investor on the BBC One programme since 2005, making him the only remaining original Dragon in the current line up.
Speaking on The One Show, Jones explained how he has noticed a “shift” in the relationship between the Dragons and budding entrepreneurs: “I’ve been there for 18 years, 20 seasons, so I think the reality is what’s great about this set-up with the dragons and the line up is we all bring a completely different range of expertise.
“So to be fair, now the people coming in are really researching who the dragons are and what they can offer. So they almost know who they want before they come in, and that’s slightly a shift.