BBC viewers in Wales listened with a grimace as Welsh place names were butchered on a popular show.
Countryfile was in Snowdonia to show how the area is paying a high price for its growing popularity but within the first few minutes viewers in Wales were distracted by some very peculiar pronunciations of “Yr Wyddfa” by presenters Matt Baker and Joe Crowley.
They offered two very different takes on Snowdon's Welsh name, North Wales Live reports, with Joe venturing “Air Widd-ffar” while Matt offered something like “Uh Hoy-fa” as they examined issues ranging from littering to micro-plastics and footpath repairs.