The founder of bean bag maker Bazaar Group hopes to double the firm’s workforce within three years following the launch of its second manufacturing site in Germany.
The Cramlington company secured a a significant seven-figure finance deal with HSBC a year after a £10m private equity investment from Comhar Capital, which acquired a majority share in the business, paving the way for European expansion. Now the firm has opened a new 35,000 sqft hub in Hamburg in expansion that comes 17 years ago after founders Mark and Jayne Dolder initially spotted a gap in the market to reinvent the humble bean bag.
Bazaar Group’s head office continues to operate from Cramlington, where its bean bags are top performers on ecommerce platforms including Amazon, eBay and Wayfair. However, the company had been keen to open on the continent to rejuvenate European sales which took a hit after Brexit.
