A lot can be asked of the luxury fashion industry. Is it worth it? Is it truly luxurious? And what does it actually represent? Those questions are often easy to ignore because luxury’s appeal has never just been quality — it’s exclusivity. If very few people can have what you have, then the product has already done half its job.
But for one Bay Area marketing executive, a $4,500 Balenciaga bag that turned out to be less unique than she imagined became a lesson that luxury fashion is often more about fitting in than standing out.