Tesla is weeks away from a monumental shareholder vote on CEO Elon Musk’s potential $1 trillion pay package at its annual investor meeting, and the EV maker is pulling out all the stops to push the measure through.
Last year, Tesla rallied thousands of mom-and-pop retail investors to vote their shares of stock in favor of Musk’s billions in pay. Now, Tesla is teeing up retail holders for another vote on Nov. 6 that would set Musk on the path to becoming the world’s first trillionaire by granting him up to 12% of Tesla’s outstanding shares divided into 12 tranches through a restricted stock grant. The first tranche starts at $2 trillion, and the final tranche is $8.5 trillion. If he hits all the goals in the plan, he’ll have brought Tesla to a market cap of $8.5 trillion, and his stake would be worth more than $1 trillion. Much of the playbook for 2025 is similar to 2024: a slick investor website, a bevy of posts, and engagement on X about how investors can vote shares on specific brokerage platforms, and even a special video with Optimus humanoid robots explaining voting in between taking a sauna and overseeing platters of bagels and cream cheese.
