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Fortune
Fortune
Luisa Beltran

Baton, led by a former Zillow executive, raises $10 million to help small businesses find buyers.

(Credit: Courtesy of Baton)

Small and medium-sized businesses often don’t have many options when owners want to retire. Now they can turn to Baton, which offers a marketplace to help SMBs find buyers and just raised $10 million in a Series A round led by Obvious Ventures.

In all, Baton has raised $15 million in funding. The current $10 million included participation from Burst Capital, FJ Labs, Fluent Ventures and Zillow co-founder Spencer Rascoff. Prior investors Divergent Capital, Bloomberg Beta, and Zeno Ventures also took part.

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