“I find the bathroom energy in a house really calming," says Alex Brownsell, co-founder of Bleach and the favourite hair stylist of London's style set (especially those with a preference for a bold dye job). "I like the acoustics of the enamel and even the fan whooshing!”
And while it's little wonder that the capital's beauty and haircare gurus have put some serious thought into their bathrooms, the unstoppable rise of wellness and self-care mean an ever-growing number of us are adding spa-style luxury to our own homes.