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MarketBeat
MarketBeat
Business
Chris Markoch

Bath & Body Works Stock Surged Despite Falling Sales—Here’s Why

Bath & Body Works Inc. (NYSE: BBWI) posted another quarter of declining sales in its Q1 2026 earnings report—and investors cheered anyway.

The cheers came courtesy of a double beat and the fact that the company maintained its full-year guidance. BBWI surged over 16% in early trading after the report, closing the day up about 10%. That price action came on about twice the stock’s normal volume.

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