Bath & Body Works quietly closed nearly 100 stores worldwide during 2025, offering a slightly less fragrant glimpse into how the company is reshaping its footprint as it works to reignite growth.
The longtime retailer, known for building a cult-like following around signature scents including Sweet Pea, Cucumber Melon and Japanese Cherry Blossom, has spent decades anchoring itself in malls and shopping centers across the U.S. and beyond.
