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Evening Standard
Evening Standard
Business
Holly Williams

BAT upbeat on sales as nicotine pouches surge in popularity

BAT British American Tobacco United States
British American Tobacco has said strong demand for smokeless products such as nicotine pouches is set to help deliver sales growth at the top end of forecasts (Alamy/PA) -

Lucky Strike and Dunhill firm British American Tobacco (BAT) has said strong demand for smokeless products such as nicotine pouches is set to help deliver sales growth at the top end of forecasts.

In the first six months of 2025, the group added another 1.4 million new customers of smokeless products, which now account for 18.2% of group sales.

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