British American Tobacco (BAT) is eliminating about 9,000 jobs globally as the tobacco giant steps up a sweeping restructuring drive aimed at cutting costs and accelerating its shift away from traditional cigarettes, Bloomberg reported on Monday, citing an internal company notice.
The workforce reduction—equivalent to nearly one-fifth of BAT's 47,000 employees outside its US business—comes as the company grapples with weakening demand for combustible tobacco products while ramping up investments in next-generation nicotine alternatives such as vapes and nicotine pouches.
