Principality Stadium bars will close after half-time and weaker beer will be sold during Wales' three home Six Nations matches in Cardiff in a bid to curb anti-social behaviour.
The Welsh Rugby Union has announced it will trial new measures during the 2022 men's championship to help improve the matchday experience following two pitch invader incidents and numerous anti-social behaviour reports during the autumn series.
The new measures, which include pre-match WRU messaging emphasising responsible drinking, position behaviour and consideration of others, will be subject to an ongoing review. Lower percentage alcohol draught beer will also be phased into bars on concourses, with Heineken bringing in 4.1% ABV Amstel Bier to eventually replace the stronger Heineken (5%) product.