The relatively new Name, Image and Likeness rules in college sports have changed the way the sport works. Whether it’s through recruiting, or retaining players for another year, the option for players to earn money in college has been a game-changer for college athletes.
Barry Switzer is now using this opportunity as a way to help his former school. The legendary Oklahoma head coach announced the 1Oklahoma Collective, which will offer NIL options to Sooner athletes.
“We changed the game in 1981 at The University of Oklahoma football by being a pioneer for schools to negotiate their own contracts and generate additional revenue,” Switzer said. “We are changing the game again with 1Oklahoma Collective. Through NIL, every OU football player will have an opportunity to earn between $40,000-50,000 a year while positively impacting the community.”
