Barron Trump’s new energy drinks are officially for sale — but interested customers will have to pay nearly $40 to get themselves a pack.
Sollos, an energy drink company run by the president’s youngest son and four other business partners, launched its first product last month. The pineapple and coconut-flavored Yerba Mate drink will cost customers $39 for a 12-pack, which comes out to $3.25 a piece, according to the company’s website. Customers can snag the drinks online or in stores across southern Florida.
Some social media users have called out the price, with users labelling it “absurd” or a “grift,” according to the media site SheFinds. One user wrote: “12 pack for $39? Insane.”
SEC filings uncovered earlier this year listed Trump, a 20-year-old student at New York University’s Stern School of Business, as one of the company’s directors. The address registered to the company sits in Palm Beach, near the Trump family’s Mar-a-Lago property.
The company will “only have one recipe” for the foreseeable future, a Sollos spokesperson told The Independent in April.
“We didn't set out to make a flavor lineup; we set out to make the perfect drink. Most brands launch with five flavors, hoping you'll like one of them. We spent all of our time, energy, and resources obsessing over a single recipe until it was flawless,” the spokesperson said.
Sollos also offers a merch collection, which includes a $95 hoodie, $80 insulated beach bag and $30 baseball cap.
Sollos’ founders, ranging in age from 19 to 23, all grew up in Florida, which inspired them to launch a beverage line that “actually complements life in the Sunshine State,” according to the company’s website.
“Despite Florida’s outdoor, sun-driven lifestyle, there was no clean, functional, and great-tasting beverage that truly fit how people in Florida actually live. Existing options either lacked quality ingredients or failed to deliver a refreshing taste that matched the environment and lifestyle,” the website reads.
Sollos isn’t Trump’s only business venture — the business school student also co-founded World Liberty Financial, a cryptocurrency company, alongside his older brothers. His net worth was estimated to be $150 million in late 2025, according to Forbes.
The Independent has contacted Sollos for comment.
