The UEFA Women’s Euro 2022 kicked off with an image of the England captain, Leah Williamson, beamed onto Tower Bridge, one of the most recognisable landmarks in the country. “You’ve never seen an icon like this” ran the tagline.
The tournament’s first match, featuring the Lionesses against Austria, took place in front of over 68,000 supporters at the home of Manchester United, Old Trafford.
These moments are evidence of women’s football’s move to the mainstream; more milestones on the game’s journey towards becoming firmly embedded in the nation’s sporting consciousness.
