Matt Meeker, the founder and CEO of dog-centric brand Bark Inc. (NYSE:BARK), is shifting his investor relations playbook away from Wall Street's traditional institutions and toward the growing force of individual retail investors.
In a recent interview with Matt Joanou for Marketopolis by Benzinga, Meeker declared that the old methods of courting large funds are no longer sufficient, signaling a strategic pivot to engage directly with shareholders on platforms like X and Discord.
