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Benzinga
Benzinga
Business
Anusuya Lahiri

Barclays Sees TikTok, Apple Stealing Digital Ad Mojo Of Google, Facebook, Amazon In 2022 - Read How

Google Barclays Apple Facebook TikTok Nasdaq Meta NYSE

Barclays analyst Ross Sandler acknowledged that investors were "rightfully wary" about the trajectory of digital advertising growth in 2022, especially into Q2 earnings. 

In 2022, TikTok looks to ramp from $4 billion to upwards of $12 billion in ad revenue (ex-China) and runs ahead of plan based on Barclays' channel checks. Apple also tip-toed into the digital ad space and ramped revenue to over $7 billion.

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