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Earlier this year, Barcelona cut a sponsorship deal with streaming platform Spotify in an effort to alleviate some of the financial woes plaguing the iconic club. As a part of the arrangement, Camp Nou was rebranded as “Spotify Camp Nou,” and Spotify replaced Rakuten as the club’s shirt sponsor.
For the year’s biggest rivalry match—El Clásico against Real Madrid—Barça will don a new logo on its kits. To celebrate hip-hop superstar Drake becoming the first artist to surpass 50 billion streams on the platform, his OVO brand owl logo will take Spotify’s place on the front of the club’s shirts for the match.
