Barcelona could well be playing at the ' Spotify Nou Camp' in the near future as their iconic stadium faces a rebrand as part of a lucrative £236million sponsorship deal.
The cash-strapped Catalans are close to reaching an agreement with Spotify that would see the popular music platform become the club's main sponsor.
Barca are currently endorsed by Rakuten, but with their deal coming to an end in the summer, the La Liga giants have been on the lookout for a new partner.
The mega-money three-year deal with Spotify will reportedly spark changes to shirt sponsors throughout the club and reportedly includes naming rights for the famous 99,354-seater Nou Camp.
According to RAC1, the £236m deal will see the music tech company become the main sponsor for the men's, women's and training kits, in addition to possessing stadium ‘title rights’.
The move is the latest high profile sponsorship change at the club, whose approach has drastically deviated over the last two decades.
Up until 2006, Barcelona opted to forego a sponsor on their shirts, before striking a deal to partner with renowned children's charity UNICEF.
In 2001, the Blaugrana then joined forces with Qatar Foundation, which then changed to Qatar Airways, before their relationship ended in 2017.
Barca subsequently signed a deal with Japanese e-commerce giants Rakuten worth £47m per season, and now Spotify appear set to become the latest big named brand to team up with the iconic Spanish outfit.
The news will come as a blow to Arsenal who were the subject of a takeover bid from the company's owner Daniel Ek following the European Super League fiasco last year.
Have Your Say! Would you be in favour of seeing the Nou Camp's name changed? Comment here.
Ek reportedly saw an opening £1.8billion bid to purchase the North London club rejected a few months ago and a follow-up takeover offer of £2b was being prepared.
However, current owner Stan Kroenke refused to sell.
The Spotify owner's efforts to buy his beloved Arsenal last year even received the backing of legendary former Gunners Thierry Henry, Patrick Vieira and Dennis Bergkamp
“I’ve been an Arsenal fan since I was eight years old,” said Ek at the time. “I love the history, the players, and of course I love the fans.
“So as I look at that I just see a tremendous opportunity to set a real vision for the club, to bring it back to its glory.
“I want to establish trust with the fans and engage the fans again. So I’m very serious.
“I have secured the funds for it and I want to bring what I think is a very compelling offer to the owners and I hope they hear me out.”
Ek built his wealth from the creation of Spotify and his net worth is said by Forbes to be in the region of $4.4 billion.
