Barbour's newest jacket is their most fashionable ever — topping Ganni and Alexa Chung collaborations

An early contender for best coat of Spring 2025? There’s no doubt Erdem’s new collection for British outdoors specialist Barbour is in with a convincing shot.

Today, news of Canadian designer Erdem Moralıoğlu’s collection of four coats, which feature peplum waists, tartan hoods, a reversible swing jacket and striking showerproof cape, sent the fashion set — as well as fashionable countryside dwellers — into an understandable frenzy. It is simply a matter of getting hands on the high fashion outwear, now, which starts at £69.95 for the detachable hoods, and goes up to £679 for the runway ready Barbour X Erdem Beauflower Wax Jacket, a spin on the classic Beaufort coat, and complete with a black floral print and sand-shade paneling.