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Evening Standard
Evening Standard
Vicky Jessop

Barbour Christmas advert 2024 review: Shaun the Sheep is baa-ck, let the bells ring out

In a market that is already (yes it’s only November 7) becoming oversaturated with Christmas adverts, gosh darn it if Barbour‘s don’t conjure up the warm and fuzzies every time they come on.

The reason, of course, is the brand’s collab with Shaun the Sheep, who took centre stage for last year’s ad and (because Barbour and Aardman both know a good thing when they see it) is back for more.

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