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The Guardian - UK
The Guardian - UK
Entertainment
Shaad D'Souza

Barbie the Album review – a cynical exercise in corporate synergy

Margot Robbie, Alexandra Shipp, Michael Cera, Ariana Greenblatt and America Ferrera in a scene from Barbie.
Margot Robbie, Alexandra Shipp, Michael Cera, Ariana Greenblatt and America Ferrera in a scene from Barbie. Photograph: Warner Bros/AP

There are, by my count, at least 14 different versions of Barbie the Album: a vast, brightly coloured array of vinyl and cassette variants and alternative covers, all ready for purchase from your favourite big-box store, streaming service or online retailer. For a certain kind of record collector, I imagine that it will be hard to pick between, say, the Target-exclusive “candy floss” coloured vinyl and the “cotton candy” coloured vinyl, or the standard “hot pink” vinyl and the Urban Outfitters-exclusive “neon pink” vinyl.

What shade of pink record you prefer to purchase and, most likely, not play doesn’t really matter. The point seems to be that, even if you’re a little past the age to pick up one of the many toys that Greta Gerwig’s Barbie film is ostensibly designed to promote, there’s still a hunk of plastic you can purchase to commemorate this auspicious union of art and advertising.

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