Barbie will be making a comeback this Christmas according to leading retail experts. The iconic fashion doll is set to be the number one children's toy of Christmas 2022, according to online marketplace OnBuy.
Barbie, which was first launched in 1959, has experienced a resurgence amongst youngsters in recent years. Between 2011 and 2015 however, the Barbie brand lost popularity, with the toy's appeal waning and its image viewed as outdated.
The Barbie Fashionista line was created however and updated with dolls of different shapes, sizes, body types, skin colour, and hair colour. This is when Mattel, the company behind Barbie, began seeing a change in fortune.
