The iconic Barbie is honoring one of entertainment's most legendary figures: Rita Moreno. To celebrate her 93rd birthday this December, Mattel is releasing a doll inspired by the renowned actress, singer, and dancer, available for purchase starting November 20. This launch not only celebrates Moreno's life and career but also aims to inspire future generations to chase their dreams.
Rita Moreno is among the select few artists who have achieved EGOT status, having won an Emmy, a Grammy, an Oscar, and a Tony. This remarkable achievement places her in an elite group of only 21 artists worldwide. The Barbie doll reflects Moreno's professional success and symbolizes her perseverance and determination in overcoming challenges throughout her career.
As Moreno herself stated, "I was a young girl who decided to go for it, and despite the challenges I faced, I never gave up on my dreams. I hope this doll inspires in each and every girl today: to live their life with courage and resilience so that they can make their dreams a reality." This message aligns deeply with Barbie's longstanding values of promoting female empowerment and the relentless pursuit of one's passions.
The doll was created in direct collaboration with Rita Moreno, who was involved in every step of the process, from the initial design to the final touches on the outfit. The doll's attire is inspired by some of Moreno's most memorable red carpet moments, featuring a strapless black-and-gold dress with a metallic skirt. Accessories include long gloves, earrings, and a hairstyle reminiscent of Moreno's signature look.
Krista Berger, Senior Vice President of Barbie and Global Head of Dolls at Mattel, called it an "honor" to include Moreno in the Tribute Collection. "As one of the few performers to achieve EGOT stardom, she has shattered stereotypes and broken barriers for Latinas in entertainment and beyond," Berger said. This highlights Moreno's significant cultural impact not just as an artist but also as a champion for the Latino community.
The tribute to Rita Moreno comes at a pivotal time when representation and diversity are key topics in entertainment. The doll celebrates not only Moreno's individual achievements but also her role as a trailblazer for Latina women striving to succeed in male-dominated industries. Her story is a testament to the power of hard work and dedication.
The doll will retail for $40 on Mattel's website and is expected to be highly sought after by collectors and fans alike. This release also aligns with other recent additions to the Tribute Collection, which has honored figures like Laverne Cox and Lucille Ball for their contributions to the arts.
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