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Fortune
Fortune
Erin Prater

Barbie manufacturer Mattel criticized for giving free dolls to schools in a bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’

(Credit: Photo by Jakub Porzycki/NurPhoto via Getty Images)

Barbie manufacturer Mattel is being accused of “stealth marketing” to children via a program that donates dolls to schools to promote social skills—a program some experts say could do more harm than good.

That’s according to an investigative piece published today in The British Medical Journal, which highlights critics' concerns about the program.

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