
Barbie is now the most popular film on Letterboxd, surpassing Bong Joon-Ho's Parasite and David Fincher's Fight Club.
To calculate popularity, Lettrboxd looks at how many times the film has been listed, viewed, reviewed, watched, or listed in the most recent amount of time. One fan gave the example that, despite having more reviews than Barbie, 3.4 million users have seen Parasite in the past four years but 2.8 million users have seen Barbie in the past 6 months.