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Sports Illustrated
Sports Illustrated
Sport
Madison Williams

Barbie Heads to the Sidelines With New ‘Women in Sports’ Collection

When Mattel’s “You can be anything!” slogan first sang across television screens in 1992 children everywhere—especially young girls—had a role model to look up to in Barbie.

While Barbie has explored many career paths over the years—doctor, lawyer, even going to space as an astronaut before humans set foot on the moon—there are still many male-dominated fields she has yet to explore. One of those is a woman’s career in sports beyond being an athlete. Well, that is, until this year.

Mattel announced Wednesday that Barbie’s Career of the Year is “Women in Sports.” The collection will feature a coach, general manager, referee and sports reporter. The 2022 collection was centered on an eco-leadership team, while the 2021 Career of the Year was a music producer.

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