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The Independent UK
The Independent UK
Lifestyle
Inga Parkel

Barbie fans react in horror to ‘terrifying’ Dubai marketing stunt: ‘I think I’d go into cardiac arrest’

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Warner Bros may have taken it just a step too far with its incredibly effective Barbie marketing campaign.

In the lead-up to Greta Gerwig’s critical and box office hit, the studio launched an extensive promotional campaign in order to successfully drum up hype for the Margot Robbie-fronted comedy.

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