Step aside, all you dusty old superhero franchises.
This summer's highest-selling movie isn't shaping up to be a big-budget action flick like Ant-Man or even Indiana Jones. It's the pink, plastic, feminist inquiry that is Barbie.
The comedy directed by Greta Gerwig and starring Margo Robbie fetched $155 million in the first three days of domestic ticket sales, according to the data aggregator ComScore.