Barbie is making her way down the aisle in style with a new bridal collection in collaboration with Azazie, a prominent name in the bridal industry. This unique collection features wedding gowns, bridesmaid dresses, and flower girl looks that draw inspiration from Barbie's iconic fashion history.
The collection showcases a blend of bold, powerful, and playful designs, incorporating elements such as bows, ruffles, 3-D flowers, lace, corsetry, and hand beading. Pink hues dominate the collection, staying true to Barbie's signature color palette.
Brides can choose from a variety of silhouettes including mermaid, column, and A-line, with neckline options like sweetheart, cowl, and off-the-shoulder. Each design is a modern interpretation of vintage Barbie looks spanning decades.
Azazie introduces an exclusive 'Barbie Pink' colorway for this collection, paying homage to the brand's trademark hue. The collection caters to a wide range of sizes from 0 to 30, with the option for custom sizing at no additional cost.
For flower girls, the collection offers charming options like satin and tulle A-line dresses adorned with colorful floral embellishments. Bridesmaids can flaunt bold Barbie hot-pink shades in styles such as chiffon V-neck tiered A-line dresses and off-the-shoulder drop-waist ball gowns.
Priced between $79 and $1,149, the Azazie x Barbie line is now available for purchase. This collaboration comes amidst Barbie's resurgence in pop culture, fueled by the success of the Academy Award-nominated film 'Barbie' and the brand's 65th-anniversary celebrations.
In honor of the milestone, Mattel has launched a special anniversary doll collection and over 40 collaborations with renowned partners like Keds, Uno, Alex and Ani, Hallmark, Roots, and 1-800-Flowers. Barbie continues to inspire customers with her timeless style and limitless potential.