Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - US
The Guardian - US
Alissa Quart

‘Barberry and saffron’: bakery startup bringing a taste of Iran to Brooklyn

a woman smiles while cooking
Lena Derisavifard works in the kitchen during the Iranian breakfast pop-up event in the Brooklyn neighborhood of New York. Photograph: Jeenah Moon/The Guardian

At the Crown Heights, Brooklyn, bar Whoopsie Daisy, on a sunny fall afternoon, patrons drank natural wines while their children ran around the outdoor garden. Little dogs peeped out from under tables or the tops of backpacks. Modish twentysomethings took turns playing music on their cellphones.

While the location was a bar, the snacks on offer were not nachos or day-old pretzels. Patrons feasted on exquisite vegan cardamon-rose baklava and saffron ice-cream sandwiches. The chef behind the snacks was no short-order cook. Lena Derisavifard, the baker-founder behind the Iranian-influenced pastry company BiBi Bakery, was clad in a denim jumpsuit, chunky green-framed sunglasses and Persian-rug-themed Vans. And the music sailing out of diners’ phones was not a bog-standard bar playlist but rather a mixture of traditional Iranian music and Persian pop.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.