While Barbie easily won the summer blockbuster movie race, topping more than $1.34 billion in global ticket sales, Oppenheimer won the race in the most advertising exposure on TV. garnering nearly double the number of movie trailer ads of every other summer blockbuster, according to AdImpact.
AdImpact tracked 419,000 ad airings on television promoting 45 movies released between May 1st and August 16th.
