Barbara Sturm first trained as a doctor before turning her attention to skin, bringing a clinical eye to the beauty industry.
Once a name passed between beauty editors and an exclusive celebrity clientele, her name entered the mainstream in the early 2000s with her now-mythic blood plasma facial. Then, in 2002, the treatment — which later became known as the “Vampire Facial” — gained global attention, followed by MC1, a prescription-only cream formulated from a patient's own plasma. Available solely via consultation and an enormous waitlist, it signaled a brand new breed of exclusive skincare.
