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Fortune
Fortune
Emma Burleigh

Real estate mogul Barbara Corcoran shares the ‘crazy’ work perks she’s offered her team including a free Bentley, elephant rides, and 'the wildest parties in town'

Barbara Corcoran (Credit: Warner Bros. TV / Getty Images)
  • Real estate multimillionaire Barbara Corcoran reveals she offered employees elephant rides, in-office massages, hot air balloons, and even a Bentley to create a fun and loyal company culture at The Corcoran Group. It’s in stark contrast to today’s hardcore management tactics. But the results speak for themselves: the company is now raking in $20 billion in sales and had virtually “no turnover” with agents lining up to work for her firm. 

Many bosses are trying to squeeze out the best business results with intense layoffs, five-day RTO mandates, and talent poaching from competitors. Some, like Meta, hope that $100 million signing bonuses will entice top performers to join their mission and breed loyalty. 

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