Spending on tools that help companies talk to customers is jumping fast, and that matters for any business selling digital experience software. Recent research shows the AI market for sales and marketing is expected to grow from $58.00 billion 2025 to about $240.59 billion by 2030, which works out to a strong 32.9% annual growth rate.
That kind of expansion should, on paper, be good news for platforms that power content creation and customer interactions. Yet Adobe (ADBE) is finding itself in a very different spotlight.
