Streaming platform company Roku Inc (NASDAQ:ROKU) has transitioned from being just a hardware supplier to creating its own streaming channel and attempting to crack the highly competitive streaming market. Could the addition of a couple celebrity chefs help growth?
What Happened: Roku announced several new shows at the NewFronts recently that could enhance the company’s The Roku Channel in an effort to boost its footprint in segments such as cooking, home renovation and reality television.
