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The Independent UK
The Independent UK
National
Thomas Adamson

Balmain hires Antonin Tron, moving brand from celebrity flash to fabric-first design

Balmain on Wednesday named French designer Antonin Tron its new creative director, tapping the Atlein founder known for structured minimalism and sculptural drape to follow Olivier Rousteing ’s high-octane, celebrity-driven era.

The move signals a shift from sequined spectacle to construction-led refinement that echoes founder Pierre Balmain’s “architecture of movement.” Tron, 41, starts in November and will unveil his first collection at Paris Fashion Week in March for fall-winter 2026, the house said.

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