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The Guardian - UK
The Guardian - UK
Sport
Esther Addley

Balloons, chicken, lederhosen: the best and worst of football sponsor ads

Harry Kane (centre) with Thomas Müller (left) and Alphonso Davies of Bayern Munich during a photoshoot for Paulaner
Harry Kane (centre) with Thomas Müller (left) and Alphonso Davies of Bayern Munich during a photoshoot for Paulaner. Photograph: Alexandra Beier/Getty Images for Paulaner

Harry Kane may have thought he had done enough to avoid wearing lederhosen, and the birth of his fourth child seemed to offer a pretty good excuse. But the contractual demands of Paulaner, the brewer and long-term sponsor of his new club, Bayern Munich, are unambiguous and permit no exceptions.

And so, while the arrival of Henry Edward Kane on 20 August meant the England captain missed the annual leather-clad team photoshoot, in which the team dress in traditional Bavarian costume and gurn with glasses of frothing beer, there was no escape when he returned to work this week.

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