Ballarat will be “saturated” in messaging to change the attitudes that drive violence against women in the wake of three killings.
Victoria’s premier, Jacinta Allan, announced Australia’s first “saturation model” to prevent the increasing scourge of domestic violence on Friday. It would include a widespread advertising campaign and the use of “influencers”, and was pitched as a four-year model to be tested in the regional city before being scaled up across the state.
