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Fashion Times
Fashion Times
Lifestyle
Naomi Parris

Balenciaga Spotlights Its Signature Rodeo Bag With a New Campaign That Includes Kim Kardashian

Kim Kardashian channels Marilyn Monroe for the brand's new campaign. (Credit: Courtesy of Balenciaga)

Designers are always driven to find innovative and fresh ways to market their products. Balenciaga is no stranger to this concept, especially during its current era. The brand's latest marketing tactic? The Characters campaign features Naomi Watts, Isabelle Huppert and longstanding ambassador Kim Kardashian showing off the fashion house's Rodeo bag.


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