Pierpaolo Piccioli has been named creative director of the renowned Spanish couture house Balenciaga, the latest in a series of moves across the upper echelons of the fashion industry. The appointment follows the departure of controversial former creative director Demna to Gucci in March.
Under Demna, Balenciaga became known for a “memecore” approach to high fashion, creating novelty garments from towel skirts to handbags shaped like coffee cups. Piccolli’s appointment suggests a shift away from this approach at the respected fashion house, which was founded by Cristóbal Balenciaga in 1919.
