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WEKU
WEKU
Emily Olson

Balenciaga is suing the producers of its own ad campaign after facing backlash

Balenciaga Luxury Gabriele Galimberti Kim Kardashian Adidas Lawsuit
A Balenciaga retail store is seen closed to customers due to pandemic lockdowns in Melbourne, Australia, in 2021. The brand has come under fire in recent weeks due to back-to-back ad scandals. (Asanka Ratnayake/Getty Images)

Balenciaga, the luxury fashion brand that sparked back-to-back controversies over two recent ad campaigns, has signaled its plans to sue the production company North Six for its role in creating one of the ads.

The backlash began when online scrutinizers noticed a page from the 2008 Supreme Court decision United States v. Williams in the backdrop for an ad showcasing a $3,000 purse.

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