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Fortune

Sophie Mellor

Balenciaga becomes the first major brand to delete its Twitter account

Twitter Inc. Balenciaga Elon Musk Eli Lilly Kering

Balenciaga Kim Kardashian (Credit: Pierre Suu—GC Images/Getty Images)

Balenciaga seems to be cutting problematic people out of its life. One month after the luxury fashion house became the first company to drop its association with Ye, Balenciaga has now quit Elon Musk.

The Paris-based brand owned by fashion conglomerate Kering has deleted its profile from Twitter after Elon Musk’s arrival stoked fears over the direction of the social media platform.

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